If any of you are particularly Eagle-eyed, you may have noticed that in the last few weeks something new has arrived to your local Boots store. The new look, ‘Sweetshop’ Self selection makeup stands have been launched in larger stores across the country!
I checked out the new stands in the Meadowhall store recently, and I have to say I was very impressed. The stands have a clean, modern look and are all about making it easier for the customer. Each brand has it’s own module, with lighted mirrors and display panels with product details on. Not to mention an abundance of testers to try out all the new products which have launched just in time for summer!
Now I think it’s time to mention some of the new brands which have launched in stores. First up there is Makeup Obsession, originally launched with just eyeshadows which could be selected to make your own palette, the brand has expanded and the range now includes other products including highlighters, brow products and setting sprays! Perhaps the brand which I’m most excited about however is CYO (Create Your Own), this brand comes to replace the longstanding Seventeen range. CYO is all about creating your own unique look, with affordable, high quality products. I’m particularly interested in the range of mascaras they have available, not to mention all the cool lip products they have launched ranging from glosses to ombre lipsticks- I’m definitely eyeing up these for my holiday this summer!
What really impressed me about the self selection area is the fact that it is manned. That means there should always be a member of staff on hand to help you out finding products or helping to choose a shade that suits you. Also if you find that your favourite eyeliner or your shade of foundation is sold out on the day, you can ask a member of staff to see if it is available to order on boots.com for the next working day!
Whats great about the self selection stands is that they often have plenty of offers available to help save you money. Whether it’s a 3 for 2 across all brands or buy one get one half price on a specific one it all helps to stock up your makeup bag for less. Not to mention you accumulate your Advantage Card Points while you’re at it. A top tip would be to download the free Boots App, as this often has additional points offers on it to download straight to your card. If you have a habit of buying makeup, the chances are your app will at some point offer you some great deals on self selection cosmetics.
So there you have it, a short but sweet overview of what the new stands in your local stores have to offer. Let me know in the comments below if you have checked them out already and what you thought!